Botanical Solutions Newsroom
April 25, 2006
Botanical Solutions Engages Marketing Expert Scott Hornstein
Customer Care Guru Conducts Research to Build Nationwide Messaging Platform
April 25, 2006- New York, NY-- -- Botanical Solutions, Inc., a Myrtle Beach, South Carolina based venture capital firm specializing in Health and Medical related initiatives, has engaged marketing expert Scott Hornstein to conduct Voice of Customer (VOC) Research to build a competitive messaging platform and advise the firm’s key properties.
VOC Research is a specialized methodology generating qualitative customer input regarding customers’ messaging and communication needs and requirements. To date, Hornstein has conducted more than 60 VOC Research efforts, representing almost 2,000 hours of customer interviews, for clients such as IBM, Microsoft, HP, Golden Rule Insurance, Applied Biosystems and Franklin Covey.
“Scott Hornstein has a strong background in helping companies create and implement marketing strategies that generate a higher return on investment,” said Donald Wizeman, Senior Vice President of Botanical Solutions. “We look forward to working with Scott to build compelling competitive differentiation for Botanical Solutions’ many endeavors.”
Botanical Solutions is led by internationally recognized dermatologist and researcher Robert D. Bibb, M.D., a pioneer in environmental dermatology and the damaging effect of pollution on the skin.
“Botanical Solutions is looking to quickly and efficiently establish brand and market share – maximizing response, minimizing waste and avoiding costly mistakes,” said Hornstein. “VOC Research will provide insight regarding how consumers define value and how we can communicate effectively to reach critical audiences nationwide.”
About Scott Hornstein
Scott Hornstein, author, lecturer and consultant, has over 30 years experience working with clients in all phases of marketing strategy, research and implementation. Hornstein’s proprietary methodology achieves stronger relationships between marketers and their customers by restoring trust and respect, leading to maximized customer satisfaction, retention and lifetime value. He is co-author of the McGraw Hill book, Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing and is a regular contributor to leading sales and marketing publications. Hornstein consults Fortune 100 clients and mid-sized businesses.
For additional media-related information, please contact the Botanical Solutions Media Department at 843.497.4900 – media@botanicalsolutions.com
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