Cosmeceuticals

cos·me·ceu·ti·cal		n. A preparation that
posesses both cosmetic and pharmaceutical properties.

Botanical Solutions funded a major Voice of the Customer research initiative conducted by the internationally recognized research firm, Hornstein Associates, on a dermatologically proven, naturally based cosmeceuticals skin care regimen. Scott Hornstein, whose cutting edge business book, Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing, was a New York Times bestseller, led the research team. The Hornstein research resulted in BSI and their partners reformulating and rebranding the product line. The new line, derme’llage Skin Care Regimen– http://dermellageskincare.com - was officially launched in mid-November of 2006 to rave reviews.

As the President of BSI, Robert D. Bibb, M.D., so succinctly puts it, “Pollution is the problem, especially as it relates to premature aging, wrinkling and other skin damage, and this regimen has been dermatologically proven to block the enzymes that cause collagen breakdown, wrinkling and premature aging.” BSI is also aggressively pursuing other inventive opportunities to counter, and potentially reverse, the devastating effects that environmental pollution inflicts upon the skin and human body.